Increasing your brand’s visibility on the internet should be your ultimate goal. You are a step ahead if you already have your Google My Business listing. But how can you leverage this progress and get more clients? Let’s find out how you can share your Google Business profile with your clients.
The Importance of a Google Business Profile
Never underestimate what a Google My Business account can do if you adopt it as a marketing strategy. A Google Business profile helps your business grow by attracting potential clients – they will know what services you offer as well as how to get them.
Why should you give the GMB listing idea a thought?
- Manage your brand’s information
Here is a chance to notify your clients and prospects about your business through regular updates. Updates about working hours, location, as well as contact details are what will boost your SEO ranking, increasing your brand’s visibility.
- Establish a reputation
Google incorporates reviews and star ratings for services offered by various brands. Your clients will influence your business’s visibility depending on other people’s experiences. Prospects refer to reviews before deciding if your services are any good.
- Convert prospects into clients
Google My Business has a book an appointment feature that helps prospects plan on visiting your company. Clients who are still scouting for services might choose your listing over the rest by checking your GMB profile.
How Does Google Rank Your Google My Business Listing?
Google analyzes all business listings and ranks them based on several factors, including:
- Relevance – Does your GMB listing match the search intent?
- Where is your business located, and how far is the searcher from the business?
- Prominence – What’s the experience like when using your services? What do other people think? And what’s your SEO ranking?
- Google Analytics – These features optimize your brand awareness, increase traffic, as well as attract prospects.
How to Use My Google Business Profile to Attract Clients
How can you use a My Google Business listing to gain more customers? Below are the areas you should work on!
1. Work on your profile
A complete Google Business profile compels potential clients to try your services. Accurate information also places you above competitors by boosting your relevance score. Google detects information like what your business is about, its location, and when you are open.
As a business owner with a GMB listing, update business hours when they change. Let clients know if you are available during holidays, weekends, and at what time.
2. Verify location
Google displays the most verified locations on search engines. A Google product with a valid location also improves the SEO score.
3. Include your business’s images and videos
My Google Business Profile has a logo and brand photo. Images that relate to the business, such as location photos, increase its recognition.
4. Don’t miss out on keywords
Your brand remains relevant with specific keywords. Google Analytics can help provide answers to search queries.
Work on your ranking by incorporating keywords organically. Don’t forget that the keywords should also match your brand’s description.
5. Reviews are magical.
Reviews are critical in determining a business’s credibility – prospective clients are likely to believe what other people think of your service. These will be reflected in your SEO score.
Always ask for reviews and ratings when you are sure that you gave an excellent service. Google usually has a link for customers to share their experiences interacting with your brand.
While positive reviews influence visibility, negative ones could be why your online presence is not tangible. Respond to negative reviews by empathizing and even apologizing for your shortcomings.
Your customers are the reason you’re still running your business; why not strive to make them happy? The idea is to connect with customers by paying attention to their concerns.
6. Update your business details regularly
If you ever change any details, update your Google My Business listing. For example, if you change location or working hours, update this.
A Google My Business listing can be worthless if it doesn’t attract prospects and clients. Customers will easily find you with these tips as well as improve your ranking. If you are unsure about how to use Google My Business to get more clients, contact us today for insights.